What Drives Creativity?
Creativity. What is it good for? Working as a Creative Producer in a creative industry my feeling is that Creativity is such an overused term that it’s become meaningless. Creativity conjures up images of people sitting around their offices brainstorming and pulling all- nighters, throwing crumpled up ideas into the overflowing wastepaper basket, until they hit the motherlode just hours before the presentation deadline. But that’s just the movies. Do creatives have a monopoly
