Ensure Your Video gets a Great ROI
Mention filmmaking and the imagination leaps to the cast and crew, the camera, the lights and the action, but that’s not really where the real creative work gets done - that’s just the tip of the iceberg. So much of good corporate filmmaking happens before anyone gets close to a camera. Step One: Be clear on your brief What are you trying to achieve with your video campaign? Create a market for a new product? Increase market share by taking ground from the competition? Mainta
Video Marketing for the Mile High Club
Summer is almost here! The warmer temperatures tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose? Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay ahead. That, coupled with the fact that “travel” provides plenty of inspiration, this field tends to generate outstanding marketing campaigns. Today, we’re looking at how the top three airlines appro
Golden rules for making a homepage video
“I want to put a short video on my homepage that is going to entice people to explore more ... what are the golden rules/top tips?” asked Susan, a business owner from West Sussex How will you get your idea into reality? In order to get a film from an idea into reality you will need to have answers to the following 3 questions: What do you want to say? Who do you want to say it to? How do you want to say it? Golden rule #1 Your film should address the problems of your potentia
