Ensure Your Video gets a Great ROI
Mention filmmaking and the imagination leaps to the cast and crew, the camera, the lights and the action, but that’s not really where the real creative work gets done - that’s just the tip of the iceberg. So much of good corporate filmmaking happens before anyone gets close to a camera. Step One: Be clear on your brief What are you trying to achieve with your video campaign? Create a market for a new product? Increase market share by taking ground from the competition? Mainta
