Ensure Your Video gets a Great ROI
Mention filmmaking and the imagination leaps to the cast and crew, the camera, the lights and the action, but that’s not really where the real creative work gets done - that’s just the tip of the iceberg. So much of good corporate filmmaking happens before anyone gets close to a camera. Step One: Be clear on your brief What are you trying to achieve with your video campaign? Create a market for a new product? Increase market share by taking ground from the competition? Mainta
How to Make Shit-hot Corporate Videos, Episode 1
I work with Communications and Marketing professionals. You may be one of these people. I hope you are. I make videos for them/you. Recently I was working with a client on a series of training films. She had some process-driven content to convey, so we were looking at ways to inject some interest into it to ensure the viewers would be best able to take on the board the training being espoused. We explored some ideas and eventually broke the dry training content down into shor
Golden rules for making a homepage video
“I want to put a short video on my homepage that is going to entice people to explore more ... what are the golden rules/top tips?” asked Susan, a business owner from West Sussex How will you get your idea into reality? In order to get a film from an idea into reality you will need to have answers to the following 3 questions: What do you want to say? Who do you want to say it to? How do you want to say it? Golden rule #1 Your film should address the problems of your potentia
