Video Marketing for the Mile High Club
Summer is almost here! The warmer temperatures tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose? Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay ahead. That, coupled with the fact that “travel” provides plenty of inspiration, this field tends to generate outstanding marketing campaigns. Today, we’re looking at how the top three airlines appro
How to Make Shit-hot Corporate Videos, Episode 1
I work with Communications and Marketing professionals. You may be one of these people. I hope you are. I make videos for them/you. Recently I was working with a client on a series of training films. She had some process-driven content to convey, so we were looking at ways to inject some interest into it to ensure the viewers would be best able to take on the board the training being espoused. We explored some ideas and eventually broke the dry training content down into shor
Golden rules for making a homepage video
“I want to put a short video on my homepage that is going to entice people to explore more ... what are the golden rules/top tips?” asked Susan, a business owner from West Sussex How will you get your idea into reality? In order to get a film from an idea into reality you will need to have answers to the following 3 questions: What do you want to say? Who do you want to say it to? How do you want to say it? Golden rule #1 Your film should address the problems of your potentia
